Brandon CopperfieldFounder & CEO
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
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How to Understand The Creation Of Powerful Offers For Your Business
Powerful offers start from capturing your audience’s attention and then, drive the audience to take action. Different strategies can be used in your business to do a myriad of things with your prospects. From moving old or overstocked products, overcoming buyer objections, eliminating purchase risk, or even just building your customer database, powerful offers are à great way to approach your audience.
December 12, 2020 -
Why You Should Create Powerful Offers for Your Business
Powerful offers that drive your audience to take action can be used in your business to do a myriad of things. They’re great for overcoming buyer objections, eliminating purchase risk, moving old or overstocked products, or even just building your customer database. To understand the psychology behind why this is important for your business, always practice
November 7, 2020 -
How Do You Get Qualified Leads?
Qualified leads are the potential customers who are the most likely to buy your product or service. They’re not just in your store taking a look at the latest features in face masks, they’re in the market to purchase a face mask. They’re not wandering in to see what a $500 handbag looks like, they are the kind of people who can actually spend $500 on a handbag– and are looking to buy one.
October 14, 2020
contact details
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The wEquipu team was instrumental in putting in place an incentive program for our franchisee. We are still using the innovative approach they helped us develop for team incentives.
